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Nov 2 , 2010
NACHI-Fujikoshi

New Awareness Campaign Against Product Counterfeiting


In the last two decades, counterfeiting in general has grown by 10,000 percent, globally. While there has been much reporting about consumers being taken advantage of by counterfeits in music, film, home electronics and designer clothing, a far greater risk lies in industrial counterfeiting of items such as tires, seals and bearings. All these products are safety-critical and fake versions pose a real threat.

As a result, the World Bearing Association (WBA) has launched an awareness campaign to inform about safety hazards arising from counterfeit bearings. “Our initiative is aimed at sensitizing the public on the dangers associated with counterfeits,” says James W. Griffith, WBA president and president and chief executive officer of The Timken Company. “The WBA is thus intensifying its anti-counterfeiting initiatives – that means information for customers on the one hand and consistent prosecution of offenders through the competent authorities on the other.”

The WBA anti-counterfeiting information campaign will reach out to various audiences over the next three years through e-mails, Web banners, social media and the campaign site, www.stopfakebearings.com. At www.stopfakebearings.com, interested consumers can learn more about counterfeiting, what branded-bearing manufacturers are doing to stop it.

"We have been receiving many reports about troubles caused by counterfeit bearings. It is our social responsibility as a premium bearing manufacturer to help people avoid such risks through the WBA anti-counterfeiting information campaign" says Hiroo Honma, president of Nachi-Fujikoshi Corporation.

Counterfeiting also violates intellectual property, such as patents and trademarks. Because counterfeits look like and are marketed like genuine, premium-brand products, it usually takes a trained expert to identify them. Law enforcement and the concerned brand manufacturer may be contacted.

Premium manufacturers invest continuously to develop their technology and improve the quality and value of their products. Visit www.stopfakebearings.com to learn more.

About the World Bearing Association

WBA is a non-profit and unincorporated industrial association. It was founded in 2006 by three regional bearing associations: the American Bearing Manufacturers’ Association (ABMA), the Federation of European Bearing Manufacturers’ Association (FEBMA), and the Japan Bearing Industrial Association (JBIA). WBA promotes the common lawful interests of the world bearing industry, such as open economic engagement, sustainable development and the protection of legal rights of companies.

WBA has created an Anti-Counterfeiting Committee. This Committee within the WBA is dedicated to addressing the counterfeiting of premium brand bearings and to assisting law enforcement agents in eradicating it. The WBA, and each bearing company, take action and arrange informational campaigns, such as this, to raise awareness about counterfeiting.

About Nachi-Fujikoshi Corp.

With the key concept of contributing to the progress of the world of product manufacturing, Nachi-Fujikoshi Corp. provides customers with a variety of products, technologies and services to meet the needs of various manufacturing processes. As an integrated manufacturer of machine tools and cutting tools as well as essential components such as bearings and hydraulic equipment, Nachi satisfies the needs of customers for products with high precision and efficiency. Furthermore, Nachi expands its operations to include such fields as robots for spot welding and other purposes, high-grade special steels and heat treatment equipment.

NACHI-FUJIKOSHI CORP.
Tokyo Head Office
Shiodome Sumitomo Bldg. 17F,
1-9-2 Higashi-Shinbashi,
Minato-ku, Tokyo 105-0021,Japan
Phone:+81-3-5568-5240
Fax.+81-3-5568-5236
www.nachi-fujikoshi.co.jp

For additional information and material, please contact:

Scott Lynch, president, American Bearing Manufacturers' Association (ABMA)
2025 M St., NW
Suite 800
Washington, D.C. 20036
202.367.1285
info@stopfakebearings.com
Please visit the anti-counterfeiting campaign site:
www.stopfakebearings.com