News Releases

August 31, 2018

Information on Establishment of the Nachi Robot Logo

1. Summary

Nachi-Fujikoshi has established a new Nachi Robot logo as part of its transformation from its traditional status as a comprehensive machinery manufacturer of machine tools, tools, components and specialty steel to a comprehensive machinery manufacturer with its robotics business at its core.

2. Background

Nachi-Fujikoshi commercialized robots in 1968, and over the last five decades or so, we have supplied high-performance robots across a wide array of fields. In 2018, we formulated the management policy to “Innovate in manufacturing worldwide with advanced FA systems and mechatronics,” and have sought to further strengthen the robotics business.

Recently, we created a new logo for Nachi Robot as part of our aim to transform into a robot manufacturer that supplies high-performance robots and advanced FA systems and solutions, and brings improved productivity to a diverse range of customers.

3. The New Logo

While adhering to the Nachi Red corporate color and the company-wide logo that enjoys existing name recognition, the new logo emphasizes the power and sharpness our robots possess combined with a familiar and highly legible design.